Trade & Shopper Marketing Ph (Santiago)

Trade & Shopper Marketing PH

• Defines with Consumer Marketing leader local shopper activation planning and makes it customer‑specific (delivers input to Integrated Key Account plan incl. Local Shopper Activation Plan), in line with overall Local Marketing Activation plan (LMAP).
• Initiate and realize local or regional trade marketing actions and promotions based on the recommendations, to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
• Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities. Defines requirements for the shopper research (execution in I&A).
• Manages performance of P‑spend, within the framework of the integrated A&P; and trade spend planning to deliver effectiveness for in‑store activation, both on and offline.
• Implem...