UM - Senior Planner, Connections Planning

UM - Senior Planner, Connections Planning

Location: Toronto, Ontario, Canada | Agency: UM - Canada Ref#: 27879 | Type of Contract: Regular

Position Summary

The Senior Planner will be involved with the development of media plans for assigned clients across multiple channels. This person is required to have a solid understanding of the client’s business and apply their media recommendation to deliver against the clients’ objectives.

Key Responsibilities

• Understand client’s business objectives and advertising strategy.
• Knowledgeable and keeps up-to-date on all available market and consumer information necessary to the preparation of an effective and efficient digital media plan.
• Works closely with all assigned media personnel in the group with evaluation of media information necessary to the preparation of the digital media plan that best implements the media objective...