Vice-President, Growth & Go-to-Market

You own commercial performance for Ayming Canada (the number, the team, and the marketing engine that feeds it), executing the existing strategy and building the Canadian marketing function in partnership with Group.

Key Responsibilities

Commercial Strategy & Growth

• Define and execute the national Sales & Marketing strategy across Canada.
• Translate business objectives into actionable commercial plans and measurable KPIs.
• Identify new revenue streams and develop hunting approaches in a mature, competitive market.
• Drive performance through structured forecasting, pipeline management and data-driven decision-making.

Sales Leadership & Transformation

• Lead and develop a team of Sales Directors, strengthening ownership, accountability and performance culture.
• Implement robust performance tracking, structured one-...