VP, Demand Generation
Viral-Natio • toronto, Canada
Role Description
Viral Nation is looking for a VP of Demand Generation – a revenue-focused enterprise demand generation leader who will build qualified pipeline at scale, drive key SQL growth quarter over quarter, and make our marketing engine more AI-native, measurable, and performance-driven.
Responsibilities
Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
Design AI-enabled marketing workflows that materially improve throughput, targeting qu...
Responsibilities
Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
Design AI-enabled marketing workflows that materially improve throughput, targeting qu...