Vp Of Global Content

We are looking for a VP/GM of Content to lead a global team of ***** across thought leadership, social, product education, and blog.
The role will set strategy, raise quality, operationalise AI and measurement across the function.
What makes this opportunity interesting
Real scope: Content that spans small business owners, accountants, and bookkeepers across 8 markets.
Real data: Xero has proprietary insights about how small businesses actually run, providing valuable source material for content leaders.
Real ambiguity: Build strategy, define swim lanes between global and regional efforts, and create measurement infrastructure that connects content to product utilization, not just views.
Who we're looking for: 12+ years in content, brand, or marketing roles; 5+ years of leading global teams; experience at a large SaaS company; proven track record of building content strategy from the ground up; strong AI fluency; and the ability to work cross‐functionally wit...