VP, Product & Digital Banking Strategy

Canadian Tire • Toronto, Canada

Location Toronto, ON
Job Type Full-time
Posted June 03, 2026

Role Description

The VP, Product & Digital Banking Strategy, is accountable for leadership and oversight of CTB’s product portfolio (credit cards, retail banking, and insurance), customer acquisition and engagement strategies, and customer experience across all digital channels. This is a cross-functional role that collaborates with teams within the Bank and across CTC to create meaningful customer experiences that drive growth and profitability. CTB’s purpose is to manage financial products and services that create value through increased customer loyalty and engagement, deepening relationships within CTC’s retail and loyalty ecosystem. As one of the leaders in Retail Financial Services, CTB has ~2MM active customers and has been recognized by JD Power as being one of the leading credit cards in Canada.


What You’ll Do:


Own Product Strategy, Go-to-market execution and, Governance
+ Oversee execution of CTB’s strategic objectives including optimizing its credit card port...

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